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10 Jun 2025
BASF Interview: Why Farmer-Centric Innovation is Key to Success
Ahead of their main stage appearances at the World Agri-Tech South America Summit in São Paulo (June 24–25), BASF’s Almir Araújo Silva and Marcelo Batistela spoke with Conference Producer Sasha Forster about the company’s vision and why farmer-centric innovation is at the heart of its strategy.
👩🌾 BASF's customized solutions for farmers
BASF emphasizes staying close to farmers to understand their specific challenges and needs. Solutions are tailored by combining crop protection, biotechnology, digital tools, and financial services to provide integrated value.🤝 Prioritizing customer experience in agriculture
Customer understanding is at the heart of BASF’s strategy. By analyzing the full context of a farmer’s business, BASF co-develops relevant and effective solutions that address real production challenges, especially in Brazil’s high-intensity agricultural environment.🤖 Integrating GenAI into BASF’s agri-tech tools
BASF uses GenAI in platforms like Xarvio to support decision-making in seeding and crop protection. Tools like seeding maps and Spray Timer help optimize productivity and sustainability through predictive analytics.⚡ Digitalization as a core pillar of innovation
Digital tools are central to BASF’s innovation strategy, enabling efficient, data-driven decisions throughout the farming cycle. These solutions help increase productivity and sustainability by making smarter use of available data.Don't miss these BASF sessions at World Agri-Tech
- Date: June 24, 11:50
- Presentation: Understanding the Realities of Agriculture and Farmers’ Challenges to Drive Collaboration and Value Chain Integration
- Presenter: Marcelo Batistela, Vice President of Agricultural Solutions Brazil, BASF
- Date: June 24, 15:15
- Roundtable: Data in Motion: Connecting Structures for Partnerships that Create Value
- Host: Priscila Guerreiro, Digital Excellence Senior Manager LATAM, BASF
- Date: June 25, 11:15
- Innovation Spotlight: From Asphalt to Sky: Mobility and Autonomy in Agriculture
- Moderator: Mirella Lisboa, Open Innovation Manager, BASF
- Date: June 25, 11:35
- Fireside Chat: AI in Agribusiness: Automating Decision-Making to Maximize Profitability and Productivity
- Speaker: Almir Araujo Silva, Director of Digital, New Business Model and Commercial Excellence LATAM, BASF
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