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10 Jun 2025
How Farmers Edge is Revolutionizing Risk Monitoring in Agriculture
As the World Agri-Tech South America Summit approaches, we caught up with Celso Macedo, General Director LATAM at Farmers Edge, to hear how the company is leveraging digital innovation to transform agricultural risk monitoring and compliance. In conversation with Conference Producer Sasha Forster, Celso shared how Farmers Edge is supporting major financial and insurance players, like MAPFRE, with managed technology services that offer real-time insights across millions of hectares in Brazil. From enabling digital tracking of crop performance to helping partners meet regulatory demands, Farmers Edge is redefining what’s possible in agricultural analytics and empowering farmers to make better, data-backed decisions. Celso will take the stage on June 25 at 9:40 AM alongside MAPFRE and the Yield Lab to explore how data-driven partnerships are shaping the future of agri-finance in Brazil.
📡 Using managed technology services to tackle risk and compliance challenges
Farmer's Edge addresses key challenges faced by financial and insurance companies—particularly the need for digital tracking of agricultural products. Their managed technology services help clients monitor the distribution and performance of products throughout the crop cycle, enhancing transparency and operational control.🛡 Partnering with MAPFRE to strengthen agricultural insurance solutions
Farmer’s Edge collaborates with MAPFRE, a major agribusiness insurer in Brazil covering over a million hectares, and fellow panelist at the summit. Their technology supports MAPFRE in subscription tracking and monitoring growers’ progress, offering more accurate, data-driven insights into production outcomes.📈 Scaling digital risk monitoring across Brazil
Digital tools from Farmer’s Edge are used across Brazil for various crops, enabling remote monitoring of farm activity and reducing reliance on manual field inspections. This not only increases efficiency but also helps detect fraud and meet regulatory demands—making digital monitoring essential for the future of finance and insurance in agriculture.Don't miss these Farmers Edge sessions at World Agri-Tech
- Date: June 24, 13:50
- Breakout Session: Reducing Risk at Scale: Digital Verification for Ag Insurance in Brazil
- Host: Celso Macedo, General Director LATAM, Farmers Edge
- Host: Amit Pradhan, VP, Strategy, Farmers Edge
- Date: June 25, 09:40
- Fireside Chat: Agri-Fintech: Accelerating Access to Credit and Insurance Through Digital Platforms
- Speaker: Celso Macedo, General Director LATAM, Farmers Edge
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