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Pedro Hales
Leader
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GRUPO RIA
Husband, father of three, runner, amateur mountaineer and passionate agronomist. Pedro is an Ag-Innovation and AgTech consultant working strongly in the industry's digitalization, how to exploit data and build modern sustainable organizations. Very focused on new technologies adoption and working tenaciously in environmental sustainability and how to make this drive increased revenues. He has built his career in the Ag industry working in AgTech Start-ups, developing ag-innovation programs, leading marketing teams in corporations, working in sales, technical and entrepreneurial advisory and farming management.
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