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Panel // Expanding International Trade: Capitalizing on the Mercosur-European Union Deal to Deliver Traceable, Competitive, Sustainable Commodities
- What investment opportunities will the Mercosur–EU trade deal unlock for South American producers and exporters, as well as for European companies entering the region? How are local agribusinesses positioning themselves amid ongoing US trade uncertainty?
- How can traceability move from compliance cost to a commercial advantage, enabling access to premium markets and preferred‑supplier status? Where is it already improving margins?
- How can companies implement traceability across fragmented value chains involving smallholders, intermediaries, and diverse production systems? What partnerships are critical to making this work at scale?
- How scalable and cost effective are today’s traceability technologies, including geospatial tools, blockchain, and IoT, in meeting increasingly strict import regulations?
- How will Brazil’s tax reform affect cost structures, compliance, and export competitiveness, and which strategic investments should agribusiness leaders prioritize during the transition?
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