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Fireside Chat // Voices from the Field: The Farmers Shaping the Future of AgTech in South America
- Which AgTech or biotech solutions have delivered measurable ROI on your farm, and what separates real value from “nice to have”?
- What limits adoption today? Cost, reliability, support, integration, or risk, and what proof or guarantees are needed before scaling?
- Which partnerships with agribusinesses, tech providers, cooperatives, or banks have worked in practice, and which models fail at farm level? How are grower associations accelerating AgTech adoption through peer-to-peer validation, shared trials, technical assistance, and collective bargaining with input, equipment, and digital providers?
- How can producers more directly shape R&D and commercialization to ensure technologies are field‑ready and locally relevant?
- Going forward, which technologies will most impact farm competitiveness? What should the AgTech industry prioritize to meet producer needs? What future challenges are you preparing for today?
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